Innovation Directions.
A multi-disciplinary collective operating across British Columbia, Canada.
Building the future of music, marketing, and technology.
Tesseron Guitar Agency
Full-service marketing, promotion, and digital presence for guitar brands, artists, and manufacturers.
Tesseron Marketing Growth Agency
Marketing operations, technology stack, and ecommerce infrastructure for Canadian SMBs.
Guitar Fulfillment
Cross-border fulfillment, logistics, and distribution operations for guitar brands in North America.
Newland Gear Distribution
Wholesale distribution network for music equipment and accessories across North America.
Experimental Projects
Innovation lab exploring early-stage concepts in music technology, AI, and digital infrastructure.
Affiliates & Partnerships
Strategic partnerships, affiliate programmes, and collaborative ventures across our portfolio.
Coming Soon